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Lead Generation - CG Consulting

Outbound Telemarketing:

Your business needs your highly expensive Business Development Executives talking face to face with qualified prospects making the big closes- which is what they get paid for. Why have these valuable resources spending precious time surfing prospective organizations in search of Decision Makers? By outsourcing CG Consulting as an extension of your business, your sales and management team can focus on strategic pipeline opportunities and not on introduction calls to cold prospects.

How it works:

At CG-Consulting we have a dynamic, highly trained team of Telemarketing Sales Executives who specialize in qualifying cold prospects on the phone.
Once you have chosen CGC as your outsourced lead-generation provider, the magic begins:
Prior to the commencement of your telemarketing campaign, our experienced management team will develop a campaign strategy. We will gain a thorough understanding of your products and services, including all technical aspects and differentiators. Working closely with your own management team, specialised call scripts will then be developed that are in line with your company’s values and brand positioning. Once the call scripts are developed and all market and product research completed, we will begin training our telemarketing executives. Meanwhile, highly targeted databases/ marketing lists will be sourced from our Master Database; pre-qualifying prospect companies to ensure the highest possible conversion rate. Once your management team have cleared all scripts and marketing lists, one of our experienced Sales-Managers/ Team Leaders will begin the first phase of telemarketing. Any necessary changes in the campaign strategy will be identified and implemented during this phase. Once the first batch of leads and appointments are generated and the campaign strategy validated, the telemarketing team will be extended to ensure optimum call volumes at all times.

Rapid implementation:

At CG Consulting, we pride ourselves on rapid implementation- another prime benefit of outsourced lead-generation. Due to our experience and intensive knowledge of the South-African and African markets, the whole telemarketing process as described above, can be launched and implemented in as little as two weeks!

Simple concept, staggering results.
Imagine arriving at the office on Monday morning and finding a list of qualified appointments in your inbox.
This is the reality of CG-Consulting’s service offering. We understand IT. We understand our target market. Through years of experience in outbound telemarketing and by having access to specialized and accurate databases/ marketing lists; we are able to converse directly with CEO’s, CIO’s and other important Decision Makers of SME-Enterprise companies. Through a keen understanding of our clients’ products and services we are able to qualify prospects and schedule appointments on their behalf allowing there sales people to drive revenue and increase the bottom line.

Appointment Setting:

At CG Consulting we don’t just make appointments with prospects on behalf of our clients. We make appointments with qualified prospects on behalf of our clients.
See the difference?
We will get your sales people talking face to face with prospects that have been pre-qualified using your own criteria. Sweet music to any marketing/sales manager’s ears.
This means that your sales people will be talking to the right decision maker, in the right type and size of company,
with a definite need or interest identified.
Get it?
Now close that deal!


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