Pricing - CG Consulting
How it works:
At CG-Consulting we have a dynamic, highly trained team of Telemarketing Sales Executives who specialize in qualifying cold prospects on the phone. Each campaign is different and tailor made so pricing differs. We typically work on a 3 month retainer basis and charge according to the amount of leads or appointments you require.
Once you have chosen CGC as your outsourced lead-generation provider, the magic begins:
Prior to the commencement of your telemarketing campaign, our experienced management team will develop a campaign strategy and cost it accordingly. We will gain a thorough understanding of your products and services, including all technical aspects and differentiators. Working closely with your own management team, specialised call scripts will then be developed that are in line with your company's values and brand positioning. Once the call scripts are developed and all market and product research completed, we will begin training our telemarketing executives. Meanwhile, highly targeted databases/ marketing lists will be sourced from our Master Database; pre-qualifying prospect companies to ensure the highest possible conversion rate. Once your management team have cleared all scripts and marketing lists, one of our experienced Sales-Managers/ Team Leaders will begin the first phase of telemarketing. Any necessary changes in the campaign strategy will be identified and implemented during this phase. Once the first batch of leads and appointments are generated and the campaign strategy validated, the telemarketing team will be extended to ensure optimum call volumes at all times.
Rapid implementation:
At CG Consulting, we pride ourselves on rapid implementation- another prime benefit of outsourced lead-generation. Due to our experience and intensive knowledge of the South-African and African markets, the whole telemarketing process as described above, can be launched and implemented in as little as two weeks!
Simple concept, staggering results.
Imagine arriving at the office on Monday morning and finding a list of qualified appointments in your inbox.
This is the reality of CG-Consulting's service offering. We understand IT. We understand our target market. Through years of experience in outbound telemarketing and by having access to specialized and accurate databases/ marketing lists; we are able to converse directly with CEO's, CIO's and other important Decision Makers of SME-Enterprise companies. Through a keen understanding of our clients' products and services we are able to qualify prospects and schedule appointments on their behalf allowing there sales people to drive revenue and increase the bottom line.
Outsourced Lead-Generation.
The Big Question: why should you Outsource lead-generation?
IT-companies have always understood that the only way to drive revenue is to get their sales people talking face to face with qualified prospects. Building databases/marketing lists for launching events or e-mail campaigns; and setting up call centres to qualify prospects are effective but expensive and resource intensive exercises.
IT is the most competitive industry on earth. Add to this a volatile and unpredictable international economic climate; and IT-Marketing Managers are left with an impossible conundrum: they are expected to drive more revenue (through face-to-face sales meetings), but with less resources than ever before. Outsourced lead-generation is the answer to this problem.
By outsourcing database/telemarketing requirements to us, our clients are able to control capital expenditure, while enabling their sales people to do what they do best- engage with qualified prospects, face to face. Outsourcing their lead-generation requirements to us enables our clients to plan their in-house resources (and skills) more effectively, while allowing for a quicker ROI. Whether it is ongoing business or a short-term requirement, CG Consulting has the expertise to help.
| • CG Consulting is a strategic marketing consultancy based in Cape Town, South Africa. We focus predominantly on creating new or additional revenue streams for small, medium and large enterprises in the IT, Internet and Telecoms sectors of South Africa through lead generation and database profiling. |
